Marketing plan for agricultural and extension education Assignment

Marketing plan for agricultural and extension education - Assignment Example Agricultural learning has been the key method for farmers to gain an understanding on the contemporary tools in producing agricultural commodities.Moreover,the United States legislators have created policies that will sustain and maintain the agricultural livelihood Weems and Weber (2007) implicated that the United States Congress enacted the Farm Bill every five years in order for the regulations and provisions of the bill to be in line with the current agricultural and nutritional state of the country. Consequently, this marketing plan is a proposal that endeavored on the effectiveness of Farm Bill within the United States. Hence, this marketing plan centers on ameliorating the food sustenance among all classes of American people through health education and providing suitable amount of unlimited healthy food resources (e.g., meat, milk, and fruits) with the help of national organizations such as the American Dietetic Association, Department of Agriculture and its subsidiary agenci es. II. The Marketing Competition Agricultural products refer to the cultivation and production of foods and fibers that are considered as the basic commodities for human sustenance. The importance of agricultural merchandises has raised the importance because these give the needs for both people in the present and also for the future. As a result, the agricultural competition around the world is also increasing in order to generate products exportation and importation for the sustainability of country’s economic development. ... Hence, this marketing plan introduces a list of alimentary products that are important in the human body, and these are bread, grains, rice, fruits and vegetables, milk and dairy products, meat and fish, and also pasta. Accordingly, the prices of these products should be able to allow low income American people to purchase and enjoy a healthy living with healthy food and lifestyle (Morris, Neuhauser, & Campbell, 1992; Stewart & Blisard, 2006). IV. The Distribution Channel Agricultural products should be distributed equally to the American population with a reasonable amount of price. These agricultural commodities should be freshly available among all American people through retail outlets, marketplace, and also directly to agricultural farmers. Moreover, these agricultural products should also be available to government agencies in order to distribute to those low-income American people (Weber & Becker, 2006). V. The Development and Maintenance Agricultural farming and livelihood sh ould be the top priority for development and maintenance in order to cultivate efficiently healthy agricultural products. Moreover, the knowledge and understanding of health foods should also be developed among American public, so they have the idea of the kinds of nutritious foods in order to avoid any health problems (Stewart & Blisard, 2006; Weber & Becker, 2006). VI. The Marketing Strategies Accordingly, media information and non-government organizations can be a useful aid for disseminating to the people the important knowledge and information with regard to having proper and healthy food intake. Hence, agricultural education can be one of the important factors in expanding the agricultural knowledge to the people.