Tuesday, May 21, 2019
Maxââ¬â¢s Burger Case Study Essay
Case SummeryMaxs Burger is an emerging American fast-food chain with franchised outlet crosswise the world. Nassar group bought the franchise rights of Maxs Burger outlet in Dubai. There were many fast-food outlet of franchised restaurants in Dubai, among them Maxs Burgers message quality was lower standard. As Nassar group didnt requisite to jeopardize their reputation. The ordered the warehouse manager to decline any frozen food shipment that doesnt meet the franchise standard. When the shipment came, the frozen affection temperature was belittled bit off which would not danger customers health but would affect the food taste. Though the manager didnt considered the little mismatch of the temperature before, now he is having second thoughts.Question-1Does the decision to accept or refuse the frozen shopping centre shipment call for ethical or legal considerations? Why?AnswerYes , the decision to accept or refuse the frozen meat shipment call for ethical or legal consideration . As we take aim seen in this case there is an ethical consideration regarding temperature problem. The temperature of the frozen meat delivered to the Maxs burgers didnt match the governments standard. If they accept it they will break the law. Though the deviation is little, but it puts a question on this ethical issues.Question-2Identify the stakeholders who will be influenced by the decision to accept or refuse to the frozen meat shipment?AnswerBoth Nassar group and the company supplying the meat are the stakeholders who will be influenced by the decision to accept or refuse the frozen meat shipment. If Nasaar group accept the frozen meat shipment, their sale may be decreased as a result of inconsistency.
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